Journey Mapping

By Miranda Dulin

Published in Glossary

October 14, 2023

1 min read

Definition of Journey Mapping

Journey Mapping is a visualization technique that illustrates the experience of a user across a product, service, or brand.

Back of a vocabulary card for the term Journey Mapping

Example Sentence

Journey mapping helps identify and enhance touchpoints to create a seamless and positive user experience.

Agile practitioners should know about “Journey Mapping” as it aids in comprehending user experiences, visualizing their interactions with a product or service. By plotting the user’s journey, teams gain insights into pain points, preferences, and areas for improvement, facilitating customer-centric design and enhancing the user’s overall experience. Understanding journey mapping helps in refining products or services to better meet user needs and expectations.