Business Stakeholders are internal, usually non-technical individuals with an interest in a project or product.
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Feedback from business stakeholders is essential.
Agile practitioners should understand the term “Business Stakeholders” as these individuals are key to the development cycle. Stakeholders guide feature priorities and make pivotal decisions that affect the product’s trajectory. Their input ensures that the team’s efforts align with overarching business goals.
Moreover, Business Stakeholders are crucial in the feedback loop—offering insights and advocating for end-user needs—thus shaping the product to better meet customer expectations. Their involvement ensures that development is technically sound, commercially viable, and strategically targeted. Collaboration with Business Stakeholders, therefore, is essential for success, bridging the gap between technical execution and business vision.
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